Anonymous client · delivered and formally accepted — not an SVC collaboration

A small relaxation salon in Nara, Japan

A one-room salon needed a page that answers a first-time guest's questions before the phone rings. The full record — what was needed, what we built, where the language and revision landed — sits below.

Product: Initium · one tailored page
Timeline: Five working days
Languages: Japanese
Status: Delivered & formally accepted
Record: Recorded by Jiayun Han

Back to the gallery

01 · Brief

What was needed

The first email asked one question — can a single page answer everything a first-time guest asks before they pick up the phone.

Region: Nara, Japan
Venue: A one-room relaxation salon
Audience: First-time local guests, mostly word of mouth
Existing site: None — enquiries were handled by phone and a printed flyer
Goal: One page that answers the visit, the menu and the booking — without removing the phone

Build one focused page from one of the five foundations. The page had to read in under a minute, answer the four most common questions in order, and open the guest's own mail client with the enquiry already written. One revision round was built into the contract. Five working days, start to acceptance.

02 · Plan

The plan, agreed before a line of code was written

One page, one foundation, four sections in one reading order. Signed off before the build started.

Content map · one page, four sections, one reading order

First impression: Warm light, one photograph, one clear action. Nothing competes with the booking path.
The visit: Reception and tea, the consultation, the session, the rest afterwards — in the order a first-time guest experiences them.
The menu: Courses, hours and access in one calm list. The questions asked most, answered first.
The booking: The booking step opens the guest's own mail app with the enquiry already written. Nothing leaves the page; there is no backend to breach.

Style frame · three original choices

Tone: Quiet, unhurried, written in the salon's own voice. The copy holds the same pace as the session itself.
Palette: Warm paper, two moss shades, vermilion for the single call to action. No third accent colour.
Typography: One serif for display, one sans for body and controls. Both host files, no third web font.

03 · Build log

Five working days, written as they happened

Working days, not calendar days. The build was sequenced in three phases — content map and style frame, the build itself, then language review and acceptance.

Day 1
Brief review and source materials
The brief, the salon's existing menu cards and a short list of common questions from the phone went into one folder. The four most common questions were written out as headings.
Day 2
Content map and style frame
One page, four sections, one reading order. Tone, palette and typography locked to the three choices above. The salon's own voice was used as the colour anchor for the copy.
Day 3
Build — first impression, the visit, the menu
The page opened with one photograph and one short sentence. The visit section read in under forty seconds. The menu was a calm list with hours and access underneath.
Day 4
Build — the booking step and the language review
The booking step opened the guest's mail app with the enquiry already written. The Japanese copy was reviewed in print, then on the live page.
Day 5
Revision round and acceptance
One revision round was used to retune the section order after a test read with a first-time guest. The site was accepted in writing on the same day.

04 · Revisions

One revision round, written as it was asked

Initium carries one revision round in the contract. It was used. The entry records what was asked, what was changed, and why the change held.

Revision round 1

Request: Move the menu section below the booking step — a first-time guest asked for it before being asked to book.
Change: The page was rebuilt so that the visit and the menu sat above the booking step, and the booking step stayed where the page's one action had always been.
Why it held: A first-time guest reads in the order of their questions, not in the order a salon prefers. The booking step stays where it is; the reading order moves around it.

05 · Delivery & acceptance

What was handed over, and how it was accepted

One tailored page, mobile and desktopDelivered
Japanese, reviewed on the live pageDelivered
Mail-app booking path testedVerified
Source files, content and agreed licenceHanded over
Host file list and font licencesHanded over
Written acceptance from the clientReceived

The site was accepted in writing on the fifth working day. Acceptance covered scope, the Japanese review, and the agreed handover. No testimonial or endorsement was solicited.

Shared anonymously with the client's written permission. The published screenshots remove the customer name, logo, domain, contact details, exact address and any unique identity clues.