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Anonymous client project · Iter · delivered and formally accepted

An independent guesthouse in a historic Yunnan town

A courtyard property with a story worth telling had a website that undersold it. The full record — what was needed, what we built, where the language and revisions landed — sits below.

Five tailored pages, EN · FR · JA · ZH each reviewed. Ten working days, recorded day by day below. Two revision rounds, both used. Written acceptance received on the tenth working day. Published here anonymously, with the client's written permission.

Product
Iter · five tailored pages
Timeline
Ten working days
Languages
EN · FR · JA · ZH, each reviewed
Status
Delivered & formally accepted
Record
Recorded by Jiayun Han

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01 · Brief

What was needed

A first email, a short conversation, and a written brief — the whole project fits inside that.

Region
A historic town in Yunnan, China
Venue
An independent courtyard guesthouse
Audience
Independent travellers planning a stay of two nights or more
Existing site
Generic template, no direct booking, no story
Goal
A site that tells the house's story and ends one scroll from the owner's own booking channel

Replace the existing site with five tailored pages — one about the house, one about the rooms, one about the place, one about how the lane and courtyard sit inside it, and one that closes every page near the owner's direct booking link. Four languages at delivery. Two revision rounds built into the contract.

02 · Plan

The plan, agreed before a line of code was written

A short content map and a small style frame — both signed off before the build started.

Content map · five pages, each with one job

Home
Lead with the house at dusk, then the facts. First impression is the only job.
Rooms
Walk through the rooms in the order a guest notices them on arrival, not in price order.
Place
Treat the historic town and the lane as the first selling point. The house sits inside its setting, not the other way round.
Story
A short page about who built the house and why it is the way it is. One paragraph, one photograph.
Path to book
Every page ends one scroll from the owner's own booking channel. The contact route is short, not hidden.

Style frame · three original choices

Tone
Composed and unhurried. Sentences finish where the photograph ends.
Palette
Warm parchment, two moss shades, vermilion for the single call to action. No third accent colour.
Typography
One serif for display and headings, one sans for navigation and body. No web-font loading beyond the two host files.

03 · Build log

Ten working days, written as they happened

Working days, not calendar days. The build was sequenced in three phases — content map and style frame, the build itself, then language review and acceptance.

  1. Day 1

    Brief review and source materials

    The brief, all photographs and the existing site's analytics went into one folder. We flagged the four pages that needed new photography and asked the owner to take them at the same hour on a clear day.

  2. Day 2

    Content map draft

    Five pages, each with one job, written in plain sentences first and shaped into the editorial structure second. The owner confirmed the order on the same day.

  3. Day 3

    Style frame draft

    Tone, palette and typography locked to the three choices above. One photograph of the courtyard was used as the colour anchor for the whole site.

  4. Day 4

    Home and Rooms, first draft

    The Home page led with one photograph at dusk and one short paragraph. Rooms followed in arrival order, not price order.

  5. Day 5

    Place and Story, first draft

    Place carried the lane and the courtyard as its first subject. Story carried one paragraph and one photograph. Both read in under ninety seconds.

  6. Day 6

    Path to book and four-language setup

    The Path to book page ended one scroll from the owner's booking channel. The four-language switcher was wired to the existing host files only.

  7. Day 7

    Internal review and copy edit

    Every page was read aloud against the style frame. Three small edits in the Story copy, two in the Place copy, none in Home or Rooms.

  8. Day 8

    First revision round — Room page

    The owner asked for one Room to be reordered against arrival order. We moved it back into arrival order and re-read the rest of the page in the new order.

  9. Day 9

    Second revision round — Place page photograph

    The owner asked for the Place page's opening photograph to be retaken at a different hour. We replaced it, re-tuned the colour anchor and re-read the page.

  10. Day 10

    Acceptance and handover

    All four languages reviewed. Source files and the agreed licence statement handed over. The site was accepted in writing on the same day.

04 · Revisions

Two revision rounds, written as they were asked

Iter carries two revision rounds in the contract. Both were used. Each entry records what was asked, what was changed, and why the change held.

Revision round 1

Request
Move the courtyard suite back into arrival order on the Rooms page.
Change
The Rooms page was rebuilt so that the courtyard suite sat where a guest first sees it from the front gate, not in price order.
Why it held
Arrival order is how the property is experienced. Price order is how it is paid for. Arrival order tells the better story.

Revision round 2

Request
Retake the Place page's opening photograph at a different hour.
Change
The opening photograph was replaced with one taken in the same place forty minutes earlier. The colour anchor was retuned and the page was re-read in all four languages.
Why it held
The opening photograph sets the temperature for the whole site. A photograph that does not match the colour anchor quietly breaks the rest of the page.

05 · Delivery & acceptance

What was handed over, and how it was accepted

  • Five tailored pages, mobile and desktopDelivered
  • Four languages, each reviewed on the live siteDelivered
  • Source files, content and agreed licenceHanded over
  • Host file list and font licencesHanded over
  • Booking path tested from every pageVerified
  • Written acceptance from the clientReceived

The site was accepted in writing on the tenth working day. Acceptance covered scope, the four-language review, and the agreed handover. No testimonial or endorsement was solicited.

Shared anonymously with the client's written permission. The published screenshots remove the customer name, logo, domain, contact details, exact address and any unique identity clues.